What a summer it's proving to be for rugby! King of the Sevens, SHE Cup Finals, IRB 7's, Lions Tour, Churchill Cup, U-20's plus Scotland 'A' triumphing in the IRB Nations' Cup its been non-stop entertainment for the fans. With however all these players in action there can no longer be what once was called a summer break in rugby. Already most clubs, at every level, are back into pre-season training and the transfer merry-go-round is almost complete, bar a few last minute defections to or from clubs.
At SCRUM Magazine we've never stopped either. No sooner had we stood down our own 7's squad that had travelled throughout the Borders to every 7's tournament than our Editor, Gary Heatly was packing his old rugger and plimsols and he was heading off to cover the British and Irish Lions Tour in South Africa. We'll be giving you Gary's reports of who and what he met on his peregrinations over the next few magazines.
As a consequence of no closed season and no let up in the game our readership hasn't dropped and Issue 19 our 74 page Sevens Special has recorded our best ever combined readership returns with a record breaking 14867 readers.
Also perhaps with the economy lightening up a little we continue to retain our loyal and attract new advertisers who see our audience of rugby players, officials and enthusiasts as their market. As we all know there are no finer people on the planet than rugby types so understanding how our readers fit our advertisers' ideal client profile is no real surprise to us. And it couldn't be easier for our readers to get more information on our advertisers' products and services as a click of the mouse is all it takes.
Thanks to all of you who are kind enough to submit news, views and photos. To those of you still to do so may we remind you SCRUM Magazine welcomes all contributions and opportunities to support club rugby in the best way we can by providing publicity and giving recognition to those that make our game of rugby the best game in the world.
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- Duo in at Dundee 02-July-2009
- Warriors off to France 01-July-2009
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